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This business is owned by a first responder, Criss.  In over 20 years of being a first responder, I have seen a lot, and the old adage of "we can't unsee things" is 100% true.  We live with what we experienced and too many first responders, military vets and trauma survivors are not getting the support they need.

 

Have you thanked a first-responder or a military veteran lately for leaving their family to help or protect yours?

Here is the plain truth: First responders and military vets miss holidays, birthdays, anniversaries, recitals, and many other important family events.  We put YOUR families BEFORE our own.  We go to work and never know what will happen - and in the case of Police Officers, we don't know if we'll see our family again.  Let that sink in for a minute. We got to work not knowing whether we will be back to hug our partner/spouse/children again, and our partners/spouses know that. Every.single.shift (particularly those in uniformed policing)!  

Military personnel are deployed for months at a time, away from their families and into potentially volatile situations.  Away from their families for months and in times of war, they don't know whether they'll be back.

We don't know what we'll see, what we'll hear, what we'll experience and have to deal with.  But we do it - because we give a damn and because we want the communities we serve to be safer for everyone.

All this can take its toll on our mental health, and since Lionheart Clothing Co. is located in Nova Scotia, and we are pleased to support the following mental health charitable organizations:

Society of Atlantic Heroes: https://atlanticheroes.org/

Helping the Helpers: https://www.helpingthehelpers.ca/

Lionheart will donate 10% from the proceeds of every sale ( 5% each)  to those awesome charitable organizations!

Thanks for your support!